Step 2 - Strategy

Stop guessing. Start with a plan.

A proper strategy built around your business, your customers, and your goals.

Not a template. Not a generic PDF. A Growth Blueprint you can actually follow.

Most businesses skip this bit.

They jump straight to a website. Or start posting on social media. Or set up email marketing. And six months later they're wondering why none of it's working.

It's not working because there was no plan.

No strategy. No understanding of who your customers actually are, how they find you, or what makes them pick you over the next person.

You wouldn't build a house without plans. Your marketing's no different.

Everything in your Growth Blueprint.

1

Website & Marketing Audit

Where you are right now. Which bits of your marketing are pulling their weight, and which bits have just been sat there for two years. An honest look at the lot.

2

Customer Journey Review

I map out your customer's journey using my PCJ framework - from first hearing about you to becoming a fan who sends you referrals. We find exactly where people are dropping off and why.

3

AI, Automation & Tools Audit

What tools are you paying for? Which ones are you actually using? Where could AI or automation save you hours every week? I'll cut through the noise and tell you what you actually need.

4

Strategy Sessions

You and me. Face to face or Zoom. We dig into your business properly - your goals, your challenges, your customers. This isn't a one-way presentation. It's a conversation.

5

90-Day Action Plan

A clear, prioritised list of exactly what to do and in what order. Not 47 things you'll never get to. The top priorities that'll actually move the needle, broken into months so you know what to focus on first.

6

Written Growth Blueprint

Everything pulled together into a document you keep. Your strategy, your priorities, your roadmap. Something you can refer back to, share with your team, and measure progress against.

The process. Simple.

1

Book a call

We have a quick chat to make sure this is right for you. If I don't think you need it, I'll tell you.

2

Research & audit

I go through your website, marketing, tools, competitors, and online presence. Properly. Not a five-minute glance.

3

Strategy session

We sit down together (in person or Zoom) and dig into your business. Goals, customers, roadblocks, opportunities. This is where the plan starts to take shape.

4
Within 7 days

Blueprint delivery

You get your completed Growth Blueprint. Written, structured, ready to follow.

5

Next steps call

We go through the blueprint together. I walk you through the priorities and we talk about what happens next - whether that's you cracking on yourself or us working together on the foundations.

Think of it as a test run.

Working with someone new is a risk. You don't know if they'll get your business. You don't know if they'll actually deliver. You don't know if you'll even get on.

That's why the Growth Blueprint is designed as the first thing we do together. It's focused, it's contained, and by the end of it we'll both know if this is a good fit.

If it is - great. We move on to building your foundations.

If it isn't - you've still got a solid strategy document you can use with whoever you work with next.

Either way, you win.

Money-back guarantee.

If you get your Growth Blueprint and genuinely don't think it was worth it - tell me. Look me in the eye (or on Zoom) and say it wasn't worth the investment.

Full refund. No forms. No awkward conversations. No hard feelings.

I've never had to give one. But the offer's always there.

Pricing.

Growth Blueprint

£997 + VAT

One-off payment

  • Website & marketing audit
  • Customer journey review (PCJ framework)
  • AI, automation & tools audit
  • Strategy sessions (face to face or Zoom)
  • 90-day action plan
  • Written Growth Blueprint
  • Next steps call
  • Money-back guarantee
Book Your Strategy

Payment plans available if needed. Just ask.

Frequently Asked Questions.

How long does the whole process take?

About 2 weeks from booking to blueprint delivery. The research and audit take a few days, then we do the strategy session, then I need about a week to pull it all together properly.

Do I need to prepare anything?

Not really. Access to your website, social accounts, and any tools you're using helps. But I'll tell you exactly what I need after you book.

What if I already know what I need?

You might. But in my experience, everyone thinks they know what they need - until someone looks at it from the outside. The businesses I've done this for have all found things they hadn't spotted. It's worth the step even if you're confident.

Is this just a sales pitch for your other services?

No. The blueprint is genuinely useful on its own. You could take it and do everything yourself, or hand it to another agency. Some people do. Most people choose to keep working with me because by that point they've seen how I think and they trust me to deliver. But there's zero pressure either way.

Can we do this in person?

Absolutely. I'm based in Wigan but happy to travel for the strategy session. Most people do it on Zoom but in-person is always better if we can make it work. There may be a small additional charge for travel depending on location - just ask when you book.

What happens after I get the blueprint?

We have a next steps call to go through everything. Then it's your choice - crack on yourself, or we move to Step 3 (Foundations) and start building. Your blueprint will tell you exactly what foundations you need.

Not sure if you need a full strategy yet?

Start with a free web review. It takes five minutes to request and you'll get honest feedback on where you stand.