Blog

Marketing tips and insights for service businesses. No jargon. No fluff.

Local SEO for Service Businesses (The Plain English Version)

Local SEO doesn't have to be complicated. Here's what actually matters if you want local customers to find you on Google.

Content & Social

One Piece of Content, Five Different Posts (How to Stop Starting From Scratch Every Time)

You don't need more ideas. You need to get more out of the ones you've already got. Here's how to repurpose one piece of content into five.

Marketing Strategy

Your About Page Is Probably All About You (And That's the Problem)

Most About pages read like a CV. Here's what yours should actually say if you want it to turn visitors into customers.

Tools & Tech

Your Google Business Profile Is Free. So Why Are You Ignoring It?

Google Business Profile is the most powerful free marketing tool for local service businesses. Here's how to actually use it properly.

Marketing Strategy

Your Thank You Page Is the Most Wasted Page on Your Website

Someone just filled in your form. They're interested. And your Thank You page says "Thanks, we'll be in touch." That's a wasted opportunity.

Tools & Tech

Why I'm Moving My Clients Away From WordPress (And What I'm Using Instead)

I've built more WordPress sites than I can count. But for most service businesses, it's no longer the right tool. Here's what I'm using instead - with real results.

Marketing Strategy

Half-Built Bridges (And Why Your Marketing Isn't Working)

Most businesses aren't failing because they do nothing, they're failing because they start everything and finish nothing. Here's how to fix that.

Marketing Strategy

Version One ALWAYS Beats Version None

Stop waiting for perfect. A version one website, lead magnet or email sequence that's live and working beats the perfect one that's still in your head. Every time.

Marketing Strategy

Your Messaging Is Your Foundation (Get It Wrong and Nothing Else Works)

You can have the best marketing strategy in the world. If your messaging is wrong, none of it lands. Here's how to fix it.

Marketing Strategy

Why Your Marketing Feels Broken (And What to Do About It)

You're not bad at marketing, you're just doing things in the wrong order. Here's why your marketing feels broken and the one thing that fixes it.

Tools & Tech

The 12 Week Year – Book Review

I’ve just read a book that has totally changed my mindset and although I’ve only implemented the concept over the last week or so it’s already had a massive impact.

Tools & Tech

The Go-Giver – Book Review

One of my favourite books that I think every marketer should read because it highlights key aspects of connecting with customers on a deeper level.

Marketing Strategy

What Disney Can Teach Us About Marketing

In this blog post, we’ll explore some of the marketing tactics used by Disney and how we can apply them to our businesses. Whether you are a coach, expert, or course creator, there’s always something to learn from Disney.

Marketing Strategy

Your Social Media Following Isn't Yours

Your social media following can disappear overnight - and there's nothing you can do about it. Here's why your email list is the one bit of your marketing you actually own.