About Jamie
I'm Jamie Clarke. I help service businesses build marketing that actually works.
No fluff. No jargon. Just a clear path from where you are to where you want to be.
How I got here
I spent years working with service businesses - trades, coaches, consultants, accountants, professional services. All sorts. And I kept seeing the same thing over and over again.
Brilliant people. Running great businesses. Completely overwhelmed by marketing.
They weren't bad at it. They just didn't know where to start. So they'd try a bit of social media. Run some ads. Maybe hire an agency. And none of it joined up. Nothing stuck.
The problem was never effort. It was order. They were trying to build bridges from the middle.
One bridge. Built properly. All the way to the other side.
That's what was missing. So I created The Perfect Customer Journey - a simple six-stage framework that shows businesses the order things need to happen in. From stranger to fan. Step by step.
It changed everything for the businesses I worked with. And it's now at the heart of everything I do.
The human stuff
I'm a Northerner. Straight-talking. Say what I mean. If something's not working, I'll tell you - but I'll also show you how to fix it.
Away from marketing, I'm a husband and dad. I play golf badly but enthusiastically. Every year I convince myself this is the year it all clicks. It never is.
I'm not an agency. I'm not a LinkedIn guru. I don't teach from a pedestal - I teach from experience. I've been in the trenches, done the work, made the mistakes. That's where the good stuff comes from.
What I believe
Strategy before tactics. Always.
Don't post, run ads, or build a website until you know why you're doing it and who it's for. Get the order right first.
Simple beats complex.
If you can't explain your marketing plan on the back of a napkin, it's too complicated. The best strategies are the ones you'll actually follow.
Marketing will never be easy. But it can be a lot easier.
I won't pretend it's a walk in the park. But when you know what to do and in what order, it stops feeling like guesswork.
Version one beats version none.
Done is better than perfect. Get it out there, see what works, and improve as you go. Waiting for perfect means waiting forever.
Want to know how I can help?
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