Last month we were lucky enough to have a family holiday to Disney Land Paris.
I’m not going to lie. I wasn’t looking forward to it in the slightest – I just didn’t think it would be my cup of tea at all.
Too many people, too many queues, just too much of everything!
Oh, but how wrong I was!!
I loved it – every single minute of it – well, apart from the airport coming home but that’s a story for another day.
From seeing the boy’s faces when they met all the characters, the rides, the staff and the hotel. It was all perfect, and it got me thinking about how big Disney is and what we can all learn from them.
When we think of Disney, our minds immediately go to the magical world of fairytales, princesses, and Mickey Mouse.
However, there’s more to Disney than just the fascination and charm.
In fact, we can learn a few marketing lessons from the powerhouse of entertainment.
In this blog post, we’ll explore some of the marketing tactics used by Disney and how we can apply them to our businesses.
Whether you are a coach, expert, or course creator, there’s always something to learn from Disney.
Storytelling is Everything
If you’ve followed me for any time, you’ll likely know that I LOVE Story Brand by Donald Miller.
It’s a framework that I think any business can benefit from, and the framework’s basic outline is to tell stories.
Disney is an excellent storyteller and has perfected the art of storytelling.
The magic of Disney lies in its ability to create stories that captivate the audience.
Their stories capture the imagination and touch on the listeners’ emotions, which is what sets them apart.
The same applies to marketing our businesses.
Storytelling is a powerful tool that we can use to relate to our audience.
When we tell our stories, we must make sure they are compelling, emotional, and relatable.
Sharing our journey or customer success stories can help build trust and loyalty with our audience.
expand_more Image
close
Create an unforgettable experience
From start to finish, Disney creates an unforgettable experience for its guests, ensuring they feel valued, immersed, and entertained.
When it comes to marketing our businesses, we can learn from this by focusing on creating an experience that goes beyond the core offering.
Whether it’s providing a perfect customer journey, offering value-added bonuses, or crafting a memorable offering, the goal should always be to create a sense of magic around our product or service.
It’s the little things that can make a big difference – yes, like Mickey pizzas and ice creams!
expand_more Image
close
Personalisation is Key
Disney does an excellent job of personalising their experience for their guests.
They know that not every guest is the same.
They have people of different ages, with different budgets, with different wants.
When we went our boys were 4 & 6, so they didn’t want to go on any of the big rides (whoops, I took Tommy on one without knowing 🤦♂️).
Did this have an impact on our holiday? Not a chance, we were there for 4 days and never ran out of things to do.
For us business owners, we can take a page from Disney’s book and personalise our marketing efforts.
We can do this by segmenting our audience, providing customised offers, and tailoring content to meet their needs.
Personalisation can help build a stronger connection with our audience and increase engagement.
Do you have upsells, down sells, and content about each of your services?
I’m not saying do too much, there is a fine line, but make sure you’re not leaving money on the table by not having the right things for the right customers.
Keep innovating
Disney has never been afraid to take risks and try new things.
They were the pioneers of feature-length animated films and continue innovating with new technologies and platforms like VR.
Disney has always pushed the boundaries of creativity and innovation, always pushing boundaries and seeking new ways to tell stories.
As a coach or expert, it’s important to keep innovating and trying new things to stay ahead.
For us, we need to be constantly thinking of ways to innovate in our marketing strategies.
Embrace new technology, platforms and strategies to keep your marketing fresh and engaging.
expand_more Image
close
Consistent Branding
Disney has built a brand that is instantly recognisable across the globe.
From the iconic Mickey Mouse ears to the Disney logo, the content they share on their social media platforms to the message conveyed in their films, the brand’s consistency is what makes it so powerful.
They have a clear brand message that resonates with their audience and stick to it.
Consistency is key to building your brand.
Use consistent branding colours, fonts, and imagery across all your marketing platforms to create a cohesive brand image that is instantly recognisable.
For us, consistency is crucial for building trust with our audience.
We have to make sure that our messaging is consistent across all platforms and aligns with our brand values.
Focus on emotional connections
Disney’s marketing strategy is a focus on emotional connections and the nostalgia and magic associated with their brand.
They know that their audiences are deeply invested in their favourite childhood memories and experiences, and they tap into this emotional connection to create an unbreakable bond between their brand and their fans.
As coaches, we can learn from this by tapping into our learner’s emotional connections and experiences to create engaging and memorable content.
Talk to your audience in a way they understand and a way that connects with them and you are sure to get better results.
Repurpose Content
During our trip we went to one of the shows called, Mickey The Magician – I felt like a little kid again and the boys were in awe of it.
And the beauty of the show was its ‘simplicity’.
Don’t get me wrong, the production was unreal, the actors were great but the show was just using old content.
They had characters singing from all the classics, Lion King (my favourite!), Aladdin, and Peter Pan to name just a few.
And it makes sense – they know that these classics work so why reinvent the wheel?
They took what they know works, added a sprinkle of new magic and they are on to a winner.
You don’t need to create new content, products etc all the time – take what you already have, repurpose it and from time to time add your own bit of magic to it.
expand_more Image
close
Remember the Fun
Disney is known for its fun and whimsical approach to entertainment.
They make sure that their guests have a memorable and enjoyable experience.
We need to remember the fun in our marketing efforts.
We can add humour, creativity, and exciting elements to our content to make it more engaging.
Adding a touch of fun can make our marketing efforts less bland and more memorable.
Disney has a lot to teach us about marketing.
Their success in the entertainment industry is rooted in their ability to tell compelling stories, personalise experiences, innovate, maintain consistency and add fun to everything they do.
As business owners, we can adopt these tactics to make our marketing efforts more captivating and memorable for our audience.
By staying true to our brand message, seeking new ways to innovate, and having fun while doing it, we can create a magical marketing experience for our customers.
expand_more Image
close
