Custom Apps & Tools
Custom tools that save you time and money.
Sometimes what your business needs just doesn't exist yet. A booking tool, a scoring system, a dashboard for your clients or a tracker for your team. I build web apps and tools that do exactly what you need, without the big agency price tag or a six-month wait.
The problem
When off-the-shelf doesn't fit
Every tool you try is 80% of what you need
You're paying for five different things to try and do one job. None of them do exactly what you need, and you're paying for all of them every month.
You've got an idea but no way to build it
There's a tool that would make a real difference to your business. You just don't know how to get it from an idea in your head to something that actually works, without spending a fortune.
Developers quote six months and twenty grand
Not every app needs an agency and a project manager. Sometimes it just needs one person who gets both the business side and the building side.
Who it's for
Is this for you? No worries if not.
I'd rather point you at the right thing than sell you the wrong one.
Yes, if any of these sound like you
- You have a specific idea for a tool, app or internal system
- You're paying for several tools that each half-do one job
- Something you do by hand every week is eating hours and could be done by a tool
Probably not, if
- You need an app in the Apple or Google app store (I build web apps that work on any phone)
- You're after the cheapest developer you can find
- You'd rather not be involved in shaping what it does
Not sure either way? Let's have a quick chat and I'll tell you straight.
Book a callWhat you get
What every build gets,
big or small.
A proper plan before anything gets built
We talk through what the tool needs to do, who'll use it and what good looks like, and agree it before I start.
Fixed price, agreed upfront
I work out exactly what's involved and give you a price before I start. There's no hourly billing and no surprise invoice at the end.
Quick, and works on any device
It loads quickly on a phone, a tablet or a computer, and it doesn't need constant looking after.
AI, where it actually helps
Scoring, summarising, drafting and sorting. If AI makes the tool genuinely better, it goes in. If it's just for show, it doesn't.
You own the code
Everything I build is yours, with no licence fee to keep paying me. You can take it anywhere.
Handover and documentation
You get a walkthrough of what's been built and how to use it, and notes you can come back to.
Things I've built
Tools I've built and still run.
These are my own, built for things I'm involved in, and they're used every week. Client builds will join them here as they go live.
The Top 100 Club
Community website
A community for golfers working their way round the world's top 100 golf courses.
Take a lookShevington FC fixtures
Club tool
Built for the football club my boys play at, so everyone can see which team's playing on which pitch each week.
My life dashboard
Personal dashboard
My own dashboard that pulls my week into one place, so I can see what's going on at a glance.
What it costs
Most builds land between £1,995 and £7,995 + VAT. The price is fixed once the brief is agreed, before a line of code is written.
How it works
From idea to working product.
A proper chat
Tell me what you need the tool to do. I'll ask the right questions to understand it properly, and I'll tell you straight if there's a simpler or cheaper way.
A fixed price and a date
I work out exactly what's involved and give you a fixed price and a timeline, so you know both before you commit.
Build and review
You see it coming together as I build it, not just at the end, so your feedback goes in along the way.
Launch and handover
You get a working tool that you understand and own, with a walkthrough and notes.
Fair questions
Custom build questions.
What kinds of apps do you build?
Web apps and tools: scoring systems, dashboards, booking tools, internal trackers, client portals, AI-powered tools. Not native iOS or Android apps. If you're not sure whether your idea fits, just ask.
How do you price custom builds?
A fixed price, agreed before I start. I won't build anything until we've agreed what it does and what it costs. Most builds land between £1,995 and £7,995 + VAT, depending on what's involved.
How long does it take?
It depends on what it needs to do. A simple tool can be live in days, and a bigger one takes weeks. You'll get a realistic date with the price.
Could I just use an off-the-shelf tool instead?
Often, yes, and I'll tell you. A custom build is worth it when nothing off the shelf fits, or when the subscriptions you're paying for would cost more over two years than building it once. I'll do that sum with you, honestly.
Can you take over something someone else built?
Sometimes, depending what it's built with. Get in touch and I'll take a look.
Free Guide · 14 pages
While you think it over, here's the framework behind everything I build.
See your whole marketing on one page, and spot the stage you're missing.
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While you're here
Other things I can take off your plate.
Is Custom Apps & Tools your next move?
One call and you'll know whether it's this, something cheaper, or nothing at all. I'll tell you straight.
Free · No obligation · You keep the advice either way