Your Marketing Plan · £495 + VAT
Stop guessing. Know exactly what to do next.
Random acts of marketing are expensive. A post here, some ads there, a new logo when things go quiet. Your Marketing Plan maps out your website, your marketing and your content in the right order, from someone never having heard of you to them recommending you to everyone, so every pound you spend has a job to do.
The problem
Why marketing feels hard
Nothing's in the right order
Most businesses run tactics with no system behind them, like collecting jigsaw pieces without the picture on the lid.
Everything is disconnected
Your website says one thing and your socials say another. Leads come in and fall through the cracks, and all that effort goes in without any of it joining up.
You've been burnt before
An agency took a monthly fee, sent you a shiny report, and nothing changed, because they sold you tactics without ever asking what the plan was.
Not sure this is your actual problem? The free review will tell you, even if the answer is "you don't need me".
Who it's for
Is this for you? No worries if not.
I'd rather point you at the right thing than sell you the wrong one.
Yes, if any of these sound like you
- You've got budget to spend and you want to know where it should go
- You're about to spend money on a website and want the thinking done first
- You're doing plenty of marketing but couldn't say what's actually working
Probably not, if
- You've got no budget at all to put into your marketing right now
- You're after overnight results
- You can't spare an hour for the kick-off call and another for the walkthrough
Not sure either way? Let's have a quick chat and I'll tell you straight.
Book a callWhat you get
In every plan.
The thinking, done properly
Every plan starts the same way. I get to know your business, your customers and what's working now, before I recommend a single thing.
Plain English, start to finish
No jargon. If something wouldn't make sense to a busy owner reading it on a Tuesday night, it doesn't go in.
Built to be used
It's not a 60-page document that sits in a drawer. It's a plan you can stick on the wall and start on Monday.
A fixed price to build it
If you want me to build any of it, you'll get a fixed price for each part, so there are no surprises later. And the £495 comes off.
Honest recommendations
If the answer is "you don't need that yet" or "you don't need me for this", that's what the plan will say. It's your plan, not my sales pitch.
Yours, outright
The plan belongs to you. Build it with me, hand it to someone else, or do it yourself. It works wherever you take it.
Pricing
One plan, one price.
Delivered within 10 working days of the kick-off call, and the plan fee comes off any build you go ahead with.
Your Marketing Plan
£495 + VAT
Know exactly what your marketing needs, in what order, before you spend money building it.
- A kick-off call about your business, your customers and what's working now
- A business overview: what you sell, who you serve and what makes you different
- Your Perfect Customer Journey, mapped stage by stage
- A website plan: the pages you need and the job each one does
- A content plan
- Automation and AI ideas, in plain English
- A prioritised action list: do now, can wait, don't need
- A walkthrough call, with one quick win to act on straight away
- A fixed price to build it, if you want me to
If, within 14 days of the walkthrough, you can look me in the eye and say it wasn't worth it, you get your money back.
How it works
From scattered to sorted.
The kick-off call
We talk through your business, your customers and what's working now. It's a proper chat, not a form to fill in, and it's where most of the good stuff comes out.
I map your customer journey
I go through all six stages of The Perfect Customer Journey and look at what you've got at each one. You'll see, on one page, where people are dropping out. This is usually where the penny drops.
You get your plan
What to do, in what order, split into do now, can wait and don't need. Whether I build it or you do, you'll finally know what to do next.
The walkthrough call
I talk you through it, answer every question, and give you one quick win to crack on with straight away. Then the plan's yours to run however you like.
Fair questions
Fair questions, straight answers.
What does it cost?
£495 + VAT, paid to book the kick-off call. If you go ahead with any build afterwards, the £495 comes off the price.
Do I need one before you'll quote me?
No. If you already know exactly what you want, ask for a quote. The plan is for when the job is big, unclear, or you want the whole picture first.
Is this just a big document I will never read?
No. It's built to be used: a journey map you can stick on the wall, an action list you can start on Monday, and a walkthrough call so nothing's left unclear.
What happens after the plan?
Whatever suits you. Build it with me, hand it to your current marketer, or do it yourself. Either way you'll know exactly what you need, and you won't pay for anything you don't.
Do you guarantee it?
Yes. If, within 14 days of the walkthrough, you can look me in the eye and say it wasn't worth it, you get your money back.
Free Guide · 14 pages
Want to see the framework before you buy the plan?
See your whole marketing on one page, and spot the stage you're missing.
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While you're here
Other things I can take off your plate.
Is Your Marketing Plan your next move?
One call and you'll know whether it's this, something cheaper, or nothing at all. I'll tell you straight.
Free · No obligation · You keep the advice either way